Business accelerator firm Xanadu Realty has partnered with Mayfair Housing to launch two new 1,500-unit clusters of Mayfair Virar gardens, the real estate developer’s largest township development in Mumbai’s Virar. A 5-minute drive from the Virar Station, Mayfair Virar gardens gas a total of 6 clusters across 22 acres.
The development offers well-planned environment, making it a project of many firsts within Virar, the partners said in a joint statement.
Commenting on the collaboration with Xanadu, Nayan A Shah, CMD & CEO of Mayfair Housing, said, “Having witnessed their expertise in consumer-driven sales and marketing, we chose Xanadu, looking forward to building a desirable value proposition for our customers in Virar and beyond. Mayfair Virar Gardens is already an excellent residential choice for home buyers, with an aspirational lifestyle promise that is easily accessible from the station and also comes at an affordable price.”
“Given Xanadu’s expertise in creating and executing large scale product launches, I feel that the team at Xanadu will help us do even better, given they have some of the brightest minds in the industry with the ability to work their way around existing missing links in the Real Estate sector,” he added.
Speaking about the collaboration, Vikas Chaturvedi, CEO of Xanadu Group, said, “In the past, we have successfully accentuated micro-markets and developed a brand affinity in the suburban pockets of the MMR, Pune, and Bangalore. We are confident that this unique association will significantly impact thousands of families looking for their homes.”
According to Chaturvedi, Mayfair Housing enjoys strong trust because of its timely delivery and transparency across projects in MMR with a strong focus on ease of buying for consumers. At the same juncture, Xanadu Realty brings in strong distribution and consumer expertise as part of its proprietary platform for large-scale township launches.