Signage is an excellent means of promoting a brand. After all, it can be used in numerous different locations and even tailored to specific brand personalities with relative ease. Given that it is also a cost-effective way to engage in brand promotion – certainly compared to other forms of advertising and marketing – many brands could be getting more out of it. And yet, so much signage that you see around today is unoriginal and fails to capture the imagination. What should you be considering if you want your signage to make a more unique or bold kind of statement?
Light Box Signage
Firstly, one of the best ways you can gain a bigger impact with your brand messaging through signage is to make use of lighting. According to 4Site Implementation, a firm that designs and manufactures all sorts of signage in the UK, lighting is now an extremely part of brand identity, especially among high-end brands. Sometimes, it can be used to add a little extra sparkle that makes it stand out from the crowd. Multicolored, flashing, and dimming effects are all possible, as well, if you want to make an even bigger statement. Today, lighting can be incorporated into the very fabric of the design itself with a lightbox. Wall-mounted and floor-standing versions are available.
Integrate Indoor And Outdoor Signage
Signage that is designed for outdoor use must be weatherproof. Consequently, it can often look rather different when it is compared to indoor signage products. Sometimes this is down to the material the signs are printed on, or it could be the material itself. That said, with the kind of digital printing techniques available, it is much easier to get a consistent look with both interior and exterior signage. Use them side by side at a glazed entranceway or a similar location to make a big splash.
Use Punch Through Signage
Ideal for stand-alone exterior installations, signage that has been punched through can yield excellent results in terms of brand awareness. For example, it is possible to laser cut through signs made from aluminum so that passers-by can see through. This means your logo, strap-line, or product silhouette could be punched out of the sign, for instance. Not only does this make any sign more eye-catching, but it also means the shadow of the sign repeats the image, too.
Signage For Floors And Walls
Wall signage may not be that uncommon, but floor signage is. Why not combine the two for a more effective way of capturing people’s attention no matter which way they are looking? A wall sign that almost seems to spill out over the floor can look as though it can’t be held back and is irrepressible in some way. Not only can this be a very effective way to promote a brand in an unusual and unique way, but it is also a good way to market your business to younger consumers who want more originality from the brands they interact with.